Our blog: truths from the inside
The test-driven sales funnel
A sales funnel that drives efficient sales behavior, provides useful context, and eliminates sales fantasy.
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What is QA in digital?
A brief explanation of quality assurance (QA) practices in digital and software development.
How to detect demand
A brief guide to help product managers detect, identify, and measure demand for their digital offering
Need/must/want: an offering perception framework
A framework that classifies and positions product and service offerings based on how buyers perceive them.