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Our blog: truths from the inside

What is QA in digital?

What is QA in digital?

A brief explanation of quality assurance (QA) practices in digital and software development.

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How to detect demand

How to detect demand

A brief guide to help product managers detect, identify, and measure demand for their digital offering

Need/must/want: an offering perception framework

Need/must/want: an offering perception framework

A framework that classifies and positions product and service offerings based on how buyers perceive them.

Getting digital back to basics part 2

Getting digital back to basics part 2

We explain how to re-embrace optimism about digital and act with the caution and discipline necessary to master it.

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